La Cámara de Anunciantes (CAA) organizará como todos los años, coincidiendo con el Día del Anunciante, la Jornada “CAAsos de Negocios», una actividad no arancelada con inscripción previa
Por 14º año consecutivo y en el marco de la celebración del Día del Anunciante (7 de julio), la Cámara Argentina de Anunciantes realizará la #JornadasCAA “CAAsos de Negocios » “Estrategias exitosas de marcas”, un espacio interactivo para generar un rico intercambio de experiencias en estrategias de negocios destacando el rol protagónico de las marcas.
La misma se desarrollará durante la tarde del jueves 5 de julio, en el auditorio de la UCES. Los CAAsos que se presentarán este año son: ISSUE, DANETTE y MATCH 100 (Cienradios). Asimismo, y bajo el título de “Cómo construir marcas en la era de la disrupción”, Kantar Millward Brown brindará el marco conceptual a la actividad.
La jornada es no arancelada, pero requiere inscripción previa (enviar un mail a rrii@anunciantes.org.ar con los siguientes datos: nombre y apellido, mail, empresa y cargo; en el caso de los estudiantes: establecimiento educativo y carrera que cursa). Cupos limitados.
Más información: www.anunciantes.org.ar
CAAsos 2018 ↓
MARCO CONCEPTUAL: Cómo construir marcas en la era de la disrupción
SEBASTIÁN CORZO » Sr Consultant de Kantar Millward Brown
ISSUE: Reinventando una marca de 4 décadas
• Objetivos del reposicionamiento. Por qué lo hicimos.
• Estrategia y táctica 360. Cómo lo hicimos (y seguimos haciendo).
• Qué pasó. Primeros resultados.
CAROLINA REY BLANCO » Sr Brand Manager de Godrej
Estás para algo dulce, estás para un DANETTE
• Del mundo de la familia al del placer.
• Una campaña que nació en las redes.
• Uno a uno con los dulceros.
JUSTO SAENZ » Sr Brand Manager Postres de Danone
MATCH 100: Transformando una radio tradicional al futuro digital
• Creando una nueva organización.
• Una compañía de datos.
• Desarrollo de nuevos contenidos / productos.
RUBÉN CORDA » Gerente General de Radio Mitre
MERCEDES ALEGRE » Jefa de Inteligencia Comercial de Radio Mitre
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