La Edición Enero de Prensa Económica nuevamente contiene el Ranking de Prestigio, con más de dos décadas de tradición y un mecanismo de medición único e innovador que permite medir reputación, personas, marcas, y cada aspecto de la empresa, resultando en una visión 360º de las compañías.
Primer número del año 2018 de la decana revista argentina de economía & negocios, Prensa Económica, por supuesto con la seriedad y rigurosidad que caracteriza nuestros informes exclusivos desde hace 43 años. El Ranking de Prestigio Empresario analiza todas las variables que una empresa puede tener, de acuerdo a la valoración de los principales gerentes, CEOs y líderes de opinión. Esta metodología, creada por uno de los pioneros globales de la neurociencia aplicada, Néstor Braidot, no sólo brinda exactitud en un tema intangible, además se hace cada año más actual por la multiplicidad de factores y percepciones que hacen a la imagen de una empresa frente a la sociedad.
En 2018, estos líderes de opinión consideraron 10 atributos como los principales que definían el Prestigio de una empresa.
ATRIBUTOS QUE DEFINEN EL PRESTIGIO DE UNA EMPRESA
- Capacidad de Adaptación al Entorno (20,1 %) *
- Calidad de los Productos/Servicios (18,4 %)
- Solvencia económico-financiera (11 %)
- Imagen Pública (9,8 %)
- Solvencia del Equipo Gerencial (8,5 %)
- Calidad de los Recursos Humanos (8,8 %)
- Estrategia de MKT y Comunicación (8,6 %)
- Responsabilidad Social Empresaria (5 %)
- Portfolio de Marcas (3,6 %)
- Volumen de Facturación (3,1 %)
* Total porcentual de 1º, 2º y 3º mención (presentes en la revista)
Finalmente y tomando estos y otros atributos como parámetros, el Top Ten del Ranking 2018 de Prestigio Empresario quedó de la siguiente manera:
RANKING TOTAL:
- ARCOR (100 puntos)
- UNILEVER (83,24 pts)
- COCA COLA (75,22 pts.)
- QUILMES (73,57 pts)
- TOYOTA (62,43 pts)
- TECHINT (54,21 pts)
- MASTELLONES HNOS. (52,38 pts)
- VOLKSWAGEN (48,13 pts)
- SANTANDER RÍO 42,81 pts)
- BAGÓ (36,78 pts)
MARCAS MÁS PRESTIGIOSAS:
- LA SERENÍSIMA (15%)
- GOOGLE (13,1%)
- COCA COLA (10,2%)
- MERCEDES BENZ (6,5%)
- AUDI (4%)
- QUILMES (3,7%)
- NIKE (3,2%)
- MICROSOFT (3,2%)
- NATURA (2,6%)
- VOLKSWAGEN (2,1%)
EMPRESARIOS MÁS PRESTIGIOSOS:
- Luís Pagani (24,5%)
- Paolo Rocca (17,9%)
- Marcos Galperin (8,6%)
- Marcelo Mindlin (5,7%)
- Gustavo Grobocopatel (4%)
- Eduardo Constantini (3,6%)
- Eduardo Elztain (3,1%)
- Martín Migoya (2,8%)
- Enrique Cristofani (2%)
- Sebastián Bagó (1,7%)
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