Un gol que dejará huella

En el marco de su programa de responsabilidad social #ImaginationByPeugeot, la marca recibió durante 2014 en Argentina, la acción global #KickItToBrazil, mediante la cual una pelota viajó de forma simbólica por todo el mundo. En asociación con Facebook, la red social líder a nivel mundial, Peugeot promovió esta acción articulada […]

En el marco de su programa de responsabilidad social #ImaginationByPeugeot, la marca recibió durante 2014 en Argentina, la acción global #KickItToBrazil, mediante la cual una pelota viajó de forma simbólica por todo el mundo.

En asociación con Facebook, la red social líder a nivel mundial, Peugeot promovió esta acción articulada sobre el desarrollo sustentable, facilitando el desplazamiento de la pelota con sus vehículos en distintas partes del mundo, y realizando un aporte adicional al medioambiente en el Pozo de Carbono Forestal de Brasil.

Peugeot quiso asociar una dimensión ambiental a la operación Kick it to Brazil, por la que se comprometió a plantar un árbol por cada contacto físico de una persona con la pelota de Kick it to Brazil durante el viaje de esta última a través del mundo, así como compensar íntegramente la huella de carbono del viaje comprando créditos certificados (créditos de carbono VCS – Volontary Carbon Standard ) ante el proyecto de Pozo de carbono forestal PEUGEOT-ONF, reinvirtiéndolos íntegramente en el objeto ecológico, científico y socioeconómico del proyecto.

Estos dos compromisos fueron cumplidos y se realizarán antes de finalizar el año calendario.

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Un gol que dejará huella

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