Predicciones de marketing para fin de año

La consultora Distinto o Extinto!  analiza cuáles serán las acciones y tendencias que las principales empresas profundizarán en lo que resta de este año. El aumento de contenidos y el uso de datos, entre los primeros lugares. A la hora de tomar decisiones, conocer qué pasará en materia de marketing […]

La consultora Distinto o Extinto!  analiza cuáles serán las acciones y tendencias que las principales empresas profundizarán en lo que resta de este año. El aumento de contenidos y el uso de datos, entre los primeros lugares.

A la hora de tomar decisiones, conocer qué pasará en materia de marketing y estrategia se ha vuelto vital para las empresas, cualquiera sea su tamaño. Respondiendo a esta necesidad, desde la consultora de marketing Distinto o Extinto! elaboraron un estudio, en el que enumeran y analizan cuáles serán las tendencias que marcarán el tercer cuatrimestre del 2015.

1º – CONTENIDOS

En el primer puesto, colocan el aumento en la popularidad del marketing de contenidos. “Las empresas B2B que tienen blogs generan, en promedio, un 67 por ciento más de clientes potenciales que las empresas que no los tienen”, asegura Patricio Vacchino, Director de Distinto o Extinto! consultora en Marketing. Una de las consecuencias será un mayor “ruido de marketing”, lo que supone un desafío para quienes se dedican a la producción de contenidos. Además, los motores de búsqueda son cada vez más exigentes en cuanto a la calidad.

2º – VIDEOS EXPLICATIVOS

Si de contenidos se trata, no sólo se habla de textos. “Los videos se han convertido en una pieza importante del marketing, sobre todo a la hora de mostrar cómo funciona un producto o servicio. Los video explainers han llegado a aumentar las ventas en un 175 por ciento”, explica Vacchino.

3º – ANÁLISIS DE DATA

La analítica de marketing será otra de las estrellas de este año: se prevé un crecimiento en la inversión de un 60 por ciento, que responde entre otras cosas, a las demandas de las empresas de contar con datos en los que basar sus decisiones.

4º – PERSONALIZACIÓN

Según el estudio, la personalización y la hipersegmentación continuarán su camino ascendente durante este año, con un consumidor cada vez más acostumbrado a recibir información acorde a sus intereses. En ese sentido, desde Distinto o Extinto! señalan que “la publicidad orientada es, en promedio, casi el doble de eficaz que los anuncios no orientados

5º – E-COMMERCE

Teniendo en cuenta que el 42 por ciento de las compras on-line se realiza desde aplicaciones, la predicción es que el uso de dispositivos continuará aumentando en el e-commerce, lo que le da a los especialistas del marketing la oportunidad de acercarse a las personas durante una mayor parte del día.

204 thoughts on “Predicciones de marketing para fin de año

  1. Howdy, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam comments? If so how do you prevent it, any plugin or anything you can suggest? I get so much lately it’s driving me mad so any assistance is very much appreciated.|

  2. When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get three e-mails with the same comment. Is there any way you can remove me from that service? Thanks!

  3. Good day! This is kind of off topic bbut I need some guidance from
    aan established blog. Is it tough to set up your own blog?
    I’m not very techincal but I can figure things out preetty
    fast. I’m thinking about setting up my own but I’m not sure where to begin. Do you
    have any tips oor suggestions? Cheers
    webpage

  4. You actually make it seem so easy with your presentation however I in finding this topic to be really one thing that I feel I’d by no means understand. It sort of feels too complex and very broad for me. I’m looking forward to your subsequent submit, I will attempt to get the hang of it!

  5. Good ?V I should definitely pronounce, impressed with your website. I had no trouble navigating through all tabs and related information ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, web site theme . a tones way for your customer to communicate. Nice task..

  6. Great work! This is the kind of information that are supposed to
    be shared across the net. Shame on the seek engines for no
    longer positioning this publish upper! Come on over and visit my website .
    Thanks =)

  7. You actually make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complex and very broad for me. I am looking forward for your next post, I’ll try to get the hang of it!

  8. I am really loving the theme/design of your site. Do you ever run into any internet browser compatibility issues? A small number of my blog audience have complained about my site not working correctly in Explorer but looks great in Opera. Do you have any ideas to help fix this problem?

  9. Having read this I thought it was very informative. I appreciate you taking the time and effort to put this article together. I once again find myself spending way to much time both reading and commenting. But so what, it was still worth it!

  10. An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

  11. Nice weblog right here! Also your web site so much up fast!
    What web host are you using? Can I am getting your associate link to your host?
    I want my website loaded up as quickly as yours lol

  12. Its like you read my mind! You seem to know so much about this, like you wrote the book in it or something. I think that you can do with a few pics to drive the message home a little bit, but instead of that, this is fantastic blog. A fantastic read. I’ll definitely be back.

  13. That is the right weblog for anybody who desires to find out about this topic. You notice so much its nearly hard to argue with you (not that I actually would want…HaHa). You positively put a new spin on a subject thats been written about for years. Nice stuff, simply nice!

  14. I used to be very happy to search out this internet-site.I wanted to thanks on your time for this glorious learn!! I definitely enjoying every little bit of it and I’ve you bookmarked to check out new stuff you blog post.

  15. Thank you for sharing excellent informations. Your web-site is so cool. I’m impressed by the details that you¦ve on this site. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for more articles. You, my friend, ROCK! I found simply the information I already searched all over the place and simply could not come across. What a great web site.

Deja una respuesta

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *

Siguiente nota

Argentina: el país con el mayor empleo público y el mejor pago

Jue Abr 30 , 2015
Según un informe elaborado con datos del Banco Interamericano de Desarrollo, representa el 14,8% del total de trabajo y tiene los salarios más altos. De acuerdo a un estudio publicado por el Instituto para el Desarrollo Social Argentino (IDESA), la Argentina es el país con más cantidad de empleo público […]

Predicciones de marketing para fin de año

tiempo de lectura: 2 min