La Publicidad Responsable premiada

El Consejo Publicitario Argentino entregó los Premios OBRAR 2018, principal galardón que reconoce las comunicaciones de bien público. Movistar y Unicenter fueron los grandes ganadores, junto a la familia de Justina Lo Cane, por la campaña “Multiplicate x 7”, que logró la sanción de la “Ley Justina” de donación de órganos. […]

El Consejo Publicitario Argentino entregó los Premios OBRAR 2018, principal galardón que reconoce las comunicaciones de bien público. Movistar y Unicenter fueron los grandes ganadores, junto a la familia de Justina Lo Cane, por la campaña “Multiplicate x 7”, que logró la sanción de la “Ley Justina” de donación de órganos.

En el auditorio OSDE “Ingeniero Amorosi”, el Consejo Publicitario Argentino (CPA) realizó el viernes 2 de noviembre, la ceremonia de entrega de la 9ª Edición de los Premios Obrar, reconocimiento a las mejores comunicaciones de bien público de Grandes Empresas, Pymes, ONG, Instituciones, Organismos Públicos y Estudiantes Universitarios.

Mary Teahan, presidente del CPA, dió la bienvenida: “Los Premios Obrar son la gran oportunidad para encontrarnos todos los que hacemos comunicación de bien público para inspirarnos y renovar el entusiasmo por generar cambio social”.

En esta edición, se presentó una cantidad récord de casos. Diversidad e Inclusión, Género y Salud, representaron más del 60% de los casos recibidos. Medio Ambiente y Sustentabilidad, Seguridad vial, violencia y derechos del niño, uso responsable de la tecnología y promoción de la ciencia fueron varias de las temáticas abordadas.

Un jurado notable evaluó todos los casos presentados teniendo en cuenta tres aspectos: Diagnóstico, Estrategia creativa y Efectividad alcanzada.

Durante el evento, se entregó también una distinción especial a la familia de Justina Lo Cane, por su capacidad de transformar adversidad en compromiso e impulsar la campaña MULTIPLICATE x 7, logrando la sanción de la Ley Justina por la que todo mayor de 18 años es donante de órganos, a menos que manifieste expresamente lo contrario.

Ganadores de la 9na. Edición de Premios Obrar del Consejo Publicitario Argentino
Grandes Empresas
  • ORO | Movistar – “Perspectivas”
  • PLATA | Movistar – “Dominó”
  • BRONCE | Unicenter – “Regalá Vida”
Comunicación interna
  • PLATA | Dow – “Café Dow”
  • BRONCE | YPF – “Manos Seguras”
  • PLATA | Alabadas / “Si cambiamos la mirada, haremos que el mundo cambie”
  • BRONCE | Arredo / “Jardines Verticales”
  • BRONCE | Strike contenidos/ “Par de Tres”
  • ORO | MACMA – “Tratame bien”
  • PLATA | AMIA – “Rosa y Sebastián”
  • PLATA | Fundación Huésped – “Estadísticas Vivas”
  • BRONCE | Haciendo Lio – “Todosx2pesos”
  • BRONCE | Fundación Banco de Bosques – “EcoAlarm”
Instituciones y Organismos públicos
  • ORO | SAU– “Rompe el Taboo”
  • PLATA | Min de Ciencia, Tecnología e Innovación Productiva-TECtv- “Casi Siempre”
  • BRONCE | Universidad Nacional de Cuyo- “Pan Dulcificador”
Estudiantes Universitarios
  • ORO | Universidad Argentina de la Empresa – “Café por la Identidad”
  • PLATA | Universidad Argentina de la Empresa – “Sprite Sin Etiquetas”
  • BRONCE | Universidad de la Cuenca del Plata – “Así estás bien”

Para conocer los casos ganadores, ingresar en

Jurado: Sebastián Wilhelm, Socio fundador de Santo (Presidente del jurado); Alejandro Blanc,  Ogilvy; Victoria Cole, Wunderman Bs Aires; Carla Majdalani, Instituto Nacional de las Mujeres; María Julia Manzini, Fundación Noble/Grupo Clarín; Heber Martínez, director de ENACOM; Florencia Saguier, Fundación La Nación; Bea Pellizari, Ashoka; María Pérez Colman, YPF S.A.; Mary Teahan, Qendar y del CPA; Pablo Sánchez Rubio, Grey Argentina; Quino Oneto Gaona, Di Paola.


300 thoughts on “La Publicidad Responsable premiada

  1. Right here is the perfect blog for anyone who would like to understand this topic. You realize so much its almost hard to argue with you (not that I personally will need to…HaHa). You certainly put a new spin on a topic that has been written about for a long time. Excellent stuff, just excellent!

  2. An impressive share! I’ve just forwarded this onto a friend who was doing a little homework on this. And he actually ordered me breakfast because I discovered it for him… lol. So allow me to reword this…. Thanks for the meal!! But yeah, thanks for spending the time to talk about this subject here on your web site.

  3. Having read this I believed it was really informative. I appreciate you finding the time and energy to put this informative article together. I once again find myself spending way too much time both reading and posting comments. But so what, it was still worth it!

  4. After looking at a few of the blog posts on your web page, I honestly appreciate your way of blogging. I book-marked it to my bookmark webpage list and will be checking back soon. Please check out my web site too and tell me how you feel.

  5. Howdy, I think your site could possibly be having web browser compatibility issues. When I take a look at your web site in Safari, it looks fine however, when opening in I.E., it has some overlapping issues. I merely wanted to give you a quick heads up! Besides that, fantastic site!

  6. I absolutely love your website.. Great colors & theme. Did you make this website yourself? Please reply back as I’m wanting to create my own blog and want to learn where you got this from or what the theme is called. Appreciate it!

  7. Having read this I believed it was very informative. I appreciate you finding the time and energy to put this information together. I once again find myself personally spending a significant amount of time both reading and leaving comments. But so what, it was still worthwhile!

  8. When I originally left a comment I appear to have clicked the -Notify me when new comments are added- checkbox and from now on whenever a comment is added I get 4 emails with the exact same comment. There has to be a way you are able to remove me from that service? Thank you!

  9. I’ve recently started a website, the info you offer on this website has helped me greatly. Thanks for all of your time & work. “A physicist is an atom’s way of knowing about atoms.” by George Wald.

  10. After going over a handful of the blog posts on your website, I honestly appreciate your technique of blogging. I saved it to my bookmark webpage list and will be checking back soon. Please check out my web site as well and let me know what you think.

  11. Having read this I thought it was very enlightening. I appreciate you taking the time and effort to put this short article together. I once again find myself personally spending way too much time both reading and commenting. But so what, it was still worth it!

  12. I truly love your blog.. Very nice colors & theme. Did you create this amazing site yourself? Please reply back as I’m looking to create my own personal blog and would like to learn where you got this from or what the theme is named. Appreciate it!

  13. Oh my goodness! Amazing article dude! Thanks, However I am encountering issues with your RSS. I don’t understand the reason why I am unable to subscribe to it. Is there anybody else getting similar RSS issues? Anyone who knows the answer will you kindly respond? Thanx!!

  14. Thank you for another magnificent article. Where else may anybody get that kind of info in such an ideal method of writing? I’ve a presentation subsequent week, and I’m on the search for such information.

  15. A motivating discussion is worth comment. I do think that you should publish more about this issue, it may not be a taboo subject but typically people do not speak about these subjects. To the next! All the best!!

  16. May I simply just say what a comfort to discover someone that really knows what they are discussing on the net. You actually realize how to bring an issue to light and make it important. More and more people should check this out and understand this side of the story. I was surprised you aren’t more popular given that you certainly possess the gift.

  17. You’re so cool! I don’t believe I have read anything like that before. So wonderful to discover someone with some genuine thoughts on this issue. Really.. thanks for starting this up. This web site is something that is required on the web, someone with a little originality!

  18. Howdy! This is my first visit to your blog! We are a group of volunteers and starting a new initiative in a community in the same niche. Your blog provided us beneficial information to work on. You have done a wonderful job!

  19. Generally I don’t learn post on blogs, however I wish to say that this write-up very forced me to check out and do so! Your writing taste has been amazed me. Thank you, very nice article.

  20. Hello! I know this is somewhat off topic but I was wondering if you knew where I could find a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one? Thanks a lot!

  21. I do enjoy the manner in which you have framed this particular issue and it does indeed provide us a lot of fodder for consideration. On the other hand, from what I have witnessed, I just simply trust as the comments pack on that people continue to be on issue and not embark upon a soap box associated with some other news of the day. All the same, thank you for this outstanding point and even though I do not necessarily concur with the idea in totality, I regard the point of view.

  22. Hey very nice website!! Man .. Beautiful .. Amazing .. I’ll bookmark your web site and take the feeds also…I am happy to find so many useful information here in the post, we need develop more strategies in this regard, thanks for sharing. . . . . .

  23. Along with almost everything that seems to be building within this specific area, your points of view are fairly refreshing. Nonetheless, I am sorry, but I do not give credence to your whole suggestion, all be it exciting none the less. It appears to everybody that your remarks are not totally validated and in reality you are generally your self not really totally convinced of the point. In any event I did appreciate reading it.

  24. When dogs are mating, they can’t be opened with sticks; when people are having sex, a little knock on the door outside can make them have no sexual interest. This is because animals only satisfy instinct, while human sex is full of rationality.

  25. Thanks for sharing excellent informations. Your site is so cool. I’m impressed by the details that you?¦ve on this website. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for extra articles. You, my pal, ROCK! I found just the info I already searched all over the place and simply could not come across. What an ideal web-site.

  26. Wow, marvelous blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your website is wonderful, let alone the content!

  27. hi!,I love your writing so so much! share we keep in touch more approximately your article on AOL? I need an expert in this house to solve my problem. May be that’s you! Having a look forward to peer you.

  28. Heya just wanted to give you a quick heads up and let you know a few of the pictures aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different web browsers and both show the same outcome.

  29. What i do not understood is actually how you’re no longer really a lot more neatly-favored than you may be right now. You’re very intelligent. You understand thus considerably on the subject of this subject, produced me in my view believe it from a lot of various angles. Its like women and men aren’t fascinated unless it is one thing to do with Lady gaga! Your personal stuffs nice. Always take care of it up!

  30. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  31. A lot of thanks for each of your labor on this web site. Kim delights in engaging in investigations and it’s easy to see why. A lot of people notice all regarding the powerful method you present sensible solutions via the website and as well cause participation from other individuals about this topic and my simple princess is understanding a lot. Have fun with the remaining portion of the new year. You’re the one doing a powerful job.

  32. I loved as much as you’ll receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get bought an impatience over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly a lot often inside case you shield this hike.

  33. What i don’t realize is in truth how you’re now not really a lot more well-preferred than you might be right now. You’re so intelligent. You know thus significantly relating to this topic, made me in my view imagine it from so many numerous angles. Its like men and women aren’t fascinated until it’s something to accomplish with Girl gaga! Your personal stuffs outstanding. At all times take care of it up!

  34. I have been exploring for a little bit for any high-quality articles or weblog posts in this kind of house . Exploring in Yahoo I eventually stumbled upon this web site. Studying this info So i’m happy to show that I’ve a very just right uncanny feeling I discovered just what I needed. I so much unquestionably will make certain to do not fail to remember this web site and provides it a look regularly.

  35. Those are yours alright! . We at least need to get these people stealing images to start blogging! They probably just did a image search and grabbed them. They look good though!

  36. Hi there just wanted to give you a quick heads up. The words in your article seem to be running off the screen in Internet explorer. I’m not sure if this is a format issue or something to do with browser compatibility but I thought I’d post to let you know. The layout look great though! Hope you get the issue solved soon. Many thanks

  37. Fantastic beat ! I would like to apprentice while you amend your site, how can i subscribe for a blog site? The account helped me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear idea

  38. Neat blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple adjustements would really make my blog jump out. Please let me know where you got your design. Thanks a lot

  39. Hello would you mind stating which blog platform you’re using? I’m looking to start my own blog in the near future but I’m having a tough time selecting between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for something unique. P.S Apologies for being off-topic but I had to ask!

  40. Hi! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success. If you know of any please share. Thank you!

  41. Youre so cool! I dont suppose Ive learn something like this before. So good to seek out anyone with some authentic ideas on this subject. realy thank you for beginning this up. this website is something that is needed on the web, somebody with slightly originality. helpful job for bringing something new to the internet!

  42. Thanks for the sensible critique. Me & my neighbor were just preparing to do a little research on this. We got a grab a book from our area library but I think I learned more clear from this post. I am very glad to see such fantastic info being shared freely out there.

  43. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

Deja una respuesta

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *

Siguiente nota

MUCHNIK presenta nueva Directora General

Vie Nov 2 , 2018
Mariana Di Giácomo fue designada como Directora General de la compañía. Con más de 20 años de experiencia local e internacional, se suma a Muchnik para desarrollar nuevos negocios y potenciar la articulación entre los equipos de Desarrollo y producción de contenidos y Amplificación. Muchnik anunció la incorporación de Mariana Di Giácomo como […]

La Publicidad Responsable premiada

tiempo de lectura: 2 min