En 2028, los paquetes se entregarán en sólo 2 hs

Un estudio de Zebra Technologies, estima que en 10 años, el 40% de los envíos serán entregados en sólo dos horas  Los tomadores de decisiones de omnicanalidad encuestados, anticipan grandes cambios debido a la llegada de drones, vehículos autónomos y entregas tercerizadas La empresa global de tecnología Zebra Technologies Corporation,  anunció […]

Un estudio de Zebra Technologies, estima que en 10 años, el 40% de los envíos serán entregados en sólo dos horas 

Los tomadores de decisiones de omnicanalidad encuestados, anticipan grandes cambios debido a la llegada de drones, vehículos autónomos y entregas tercerizadas

La empresa global de tecnología Zebra Technologies Corporation,  anunció los resultados de su Estudio sobre el Futuro de la Operación Omnicanal, es decir cómo fabricantes, empresas de transporte y logística (T&L) y minoristas, se preparan para satisfacer las crecientes necesidades de la economía bajo demanda.

Partiendo que, en la actualidad, el consumidor utiliza smartphones y su experiencia de compra es rápida y sencilla, el estudio reveló que el 78% de las compañías de logística espera entregar los pedidos el mismo día para 2023 y el 40% anticipa la entrega en un plazo de dos horas para el año 2028. Además, el 87% de los encuestados pretende tercerizar las entregas o utilizar una red de conductores para completar pedidos específicos para 2028.
En el Mundo:
  • Solo el 39% de los encuestados de la cadena de suministro informó que opera a nivel omnicanal. La encuesta descubrió que para un tercio de los encuestados, la reducción de pedidos atrasados es el mayor desafío para alcanzar el cumplimiento de pedidos omnicanal, seguido de la asignación de inventario y gastos de transporte.
  • El 76% de los minoristas encuestados usa el inventario de la tienda para completar los pedidos online, y el 86% planea implementar la compra online con recogida en tienda el próximo año. Los retailers invirtien en la modernización de las tiendas para funcionar como centros de pedido online y reduciendo el espacio de venta para acomodar devoluciones y recogidas originadas por el comercio electrónico.
  • A nivel mundial, el 87% de los encuestados estuvo de acuerdo en que aceptar y administrar los productos devueltos es un desafío. El aumento en la entrega gratuita y rápida se corresponde con un aumento en las devoluciones, una costosa preocupación que los minoristas luchan por administrar eficientemente a través de diferentes modelos de compra. 70% de los ejecutivos encuestados afirman que cada vez más comercios minoristas convertirán las tiendas en centros que se ajusten a las devoluciones. Más del 60% que actualmente no ofrece envíos o devoluciones gratuitos planea realizar entregas en el mismo día, mientras que el 44% subcontratará la gestión de devoluciones a un tercero.
  • A pesar de que el 72% de las organizaciones utiliza código de barras, el 55% todavía tiene procesos ineficientes. Para el año 2021, el 94% utilizará computadores móviles con escáneres de código de barras para la logística omnicanal, lo que mejorará la eficiencia al proporcionar más acceso en tiempo real a los sistemas de administración de almacenes.
  • Se espera que las plataformas de administración de inventarios con tecnología RFID crezcan en un 49% en los próximos años. Las soluciones de software, hardware y etiquetado habilitadas con RFID, ofrecen una exhaustiva búsqueda de inventario actualizada al minuto, aumentando la precisión y la satisfacción del comprador, al tiempo que reduce la falta o exceso de existencias y los errores de reabastecimiento.
  • Los tomadores de decisiones revelaron que las cadenas de suministro de siguiente generación reflejarán soluciones conectadas, de inteligencia empresarial y automatizadas que agregarán nueva velocidad, precisión y rentabilidad al transporte y la mano de obra. Los ejecutivos encuestados esperan que las tecnologías más disruptivas sean drones (39%), vehículos sin conductor/autónomos (38%), tecnología móvil (37%) y robótica (37%).
En la Región:
  • Las tarifas de envío y las devoluciones están experimentando un cambio de imagen en América Latina. Aproximadamente 40% de los encuestados planea suspender el envío gratuito, 55% espera finalizar el envío de devolución libre y 61% pronostica la eliminación de  instalaciones de devolución, administradas por compañías externas.
  • 80% de encuestados con poder de decisión coinciden en que el comercio electrónico está impulsando la necesidad de una entrega más rápida. En Brasil el 73% de los encuestados están de acuerdo con que el comercio electrónico exige entregas más rápidas a los compradores. En México el 60%; Chile el 45% y Colombia el 37%.
  • Los encargados de la toma de decisiones de América Latina encuestados todavía están desarrollando sus cadenas de suministro de forma omnicanal, pero también intentan ofrecer opciones flexibles de cumplimiento y probar nuevos enfoques, que incluyen domicilios y/o recogida en el almacén para compras en línea. Solo el 41% de los encuestados considera que están operando a nivel omnichannel; 57% está en modo plan. Estas dos cifras se reflejan en cada país de la siguiente manera: Brasil, 45% considera tener una operación omnicanal y el 54% está en modo plan; México, 33% y 65% respectivamente; Colombia, 41% y 55% y Chile, 34% y 63% según corresponde.
  • Los minoristas de Latinoamérica están trabajando para ofrecer a los consumidores una oportunidad de compra 24/7. Los compradores buscan una experiencia continua en los canales de venta de los minoristas.
  • 80% de encuestados en América Latina de T&L, esperan entregar el mismo día en los próximos cinco años; el 46% anticipa la entrega en dos horas dentro de diez años. En Brasil, el 27% espera entregar dentro de un marco de dos horas en cinco años y 40% en diez años; En México 33% y 51% respectivamente; en Colombia 34% y 56% y en Chile, 33% y 42% según corresponde.

(*) METODOLOGÍA DEL ESTUDIO

Se encuestó a más de 2.700 profesionales de transporte y logística, minoristas y empresas de fabricación sobre sus planes, niveles de implementación, experiencias y actitudes hacia la logística omnicanal durante 2017 en Estados Unidos, Canadá, Brasil, México, Colombia, Chile, Francia, Alemania, Reino Unido, Italia, Rusia, España, China, India, Australia y Nueva Zelanda.

 

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En 2028, los paquetes se entregarán en sólo 2 hs

tiempo de lectura: 4 min