En Argentina ese segmento de la industria textil se ha consolidado frente a las grandes marcas. En 2014 aumentó un 17% respecto a 2013 y alcanzó una facturación de $ 728 millones.
En la Argentina, 273 empresas producen diseño de indumentaria de autor. En 2014 facturaron más de $ 728 millones, fabricaron 990.000 prendas y dieron empleo a 3050 personas de manera directa e indirecta, según relevó el informe de diagnóstico productivo e impacto económico basado en la Encuesta Nacional de Diseño de Indumentaria de Autor 2015 desarrollada por el Observatorio de Tendencias del Centro INTI (Instituto Nacional de Tecnología Industrial) Textiles.
Estas cifras muestran una clara expansión del segmento: de las 232 empresas que había en 2012 se pasó a 273 en 2014, lo que representa un aumento del 17% en el sector. El relevamiento detalla además que el sector presenta expectativas de incorporar un 18% más de personal a mediano plazo. Actualmente, el 44% de las empresas emplea de manera directa entre 2 y 10 personas; y un 3% entre 11 y 50 personas.
Según el Observatorio de Tendencias del Centro INTI Textiles, el segmento está compuesto en un 92% por microempresas, un 5% por Pequeñas Empresas y en un 3% por medianas empresas, que se encuentran distribuidas en 20 provincias (72% de los casos) y la Ciudad de Buenos Aires (28%) lo que refleja la federalización de los emprendimientos de diseño de indumentaria de autor.
En cuanto a la producción, el segmento fabrica anualmente 990.000 prendas y otros ítems asociados como 18.500 accesorios (bolsos, carteras, cinturones y sombreros), 19.500 de joyería y bijouterie, y 8.000 pares de calzado.
Por otra parte, el estudio señala que:
Ø El 67% de los emprendedores tienen menos de 40 años.
Ø El 94% de las empresas utiliza redes sociales para comunicarse.
Ø El 77% de las empresas son conducidas por mujeres.
Ø El 62% de las empresas comercializa sus productos en su showroom
Reunión Emitex Preview Invierno
El próximo 12 de mayo en el auditorio del Pabellón 3, el Observatorio de Tendencias del Centro INTI Textiles realizará una presentación que recopila y analiza las tendencias en indumentaria femenina de todo el mundo. La presentación se dará en el marco de la feria Emitex, que se realizará del 12 al 14 de mayo de 2015 en el Centro Costa Salguero de Buenos Aires, Argentina.
Se estará presentando el Preview Invierno 16, con anticipos exclusivos de qué estilos, colores y diseños se llevarán el próximo año.
Entrada gratuita y cupos limitados. Para inscribirse comunicarse al 4514-1400 o por correo electrónico a agustina.rodriguez@argentina.messefrankfurt.com
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