Maximiliano Kassai fue nombrado COO, mientrasNadine Pavlovsky fue designada Chief Marketing and Strategy Officer.
Nadine Pavlovsky
TASK: Desarrollar e implementar la estrategia de Marketing para Argentina, Chile, Perú, Uruguay, Ecuador y Colombia.
CARRERA: Nadine ingresó a DIRECTV en 2012 como vp de Marketing y Programación para Argentina. En 2016 lidera las áreas de Customer Experience y Churn de DIRECTV Argentina. En 2017, Nadine extendió sus responsabilidades a la región Sur, teniendo a su cargo: Estrategia de Producto, Marketing y Programación, Customer Experience, Business Intelligence y Analytics & Research de DIRECTV para Argentina, Perú, Chile y Uruguay.
Logros: 1) Impulsó el aumento del market share de la compañía, 2) Logró el crecimiento del Producto Prepago y 3) Organizó la producción de los primeros contenidos originales de DIRECTV 4) Lanzamiento de la plataforma web DIRECTV Play (2013) y de la app de DIRECTV Sports (2014) (significaron los primeros pasos de la empresa en la tecnología multipantalla). 6) Tuvo a su cargo la consolidación de DIRECTV Sports como líder en deportes, 7) Lideró la incursión de la empresa en producciones originales, con las miniseries La casa del mar (2015) –nominada a un Premio Emmy Internacional– y Todo por el juego (2018), además de la coproducción de películas argentinas de primer nivel.
Background: Nadine es licenciada en Administración de Empresas de la Universidad Católica Argentina (UCA) y realizó una Maestría en Gestión de la Comunicación en las Organizaciones de la Universidad Austral. Previo a su ingreso en DIRECTV, desarrolló su carrera en compañías internacionales como Citibank y American Express.
Premios y Distinciones: Recibió el premio Jerry Goldemberg como “Mejor profesional del área de Marketing” y fue reconocida en la primera edición de los premios “Women to Watch”. Desde 2008, Nadine es miembro del Consejo de Administración de Fundaleu y actualmente forma parte del comité Mujeres Latam, una iniciativa de DIRECTV que busca impulsar e inspirar el desarrollo profesional de la mujer en la compañía.
Maximiliano Kassai
TASK: Como Chief Operations Officer de DIRECTV Latin America es responsable del área de Operaciones de Argentina, Chile, Uruguay, Perú, Ecuador y Colombia, liderando un equipo de alrededor de 5.000 personas.
Logros: 1) Consolidó el equipo operativo y técnico de la empresa, 2) Logró altos volúmenes de crecimiento de la cartera de clientes, y 3) Potenció la política de sustentabilidad de la compañía.
CARRERA: Kassai ingresó a DIRECTV en 2012 como vicepresidente de Field Services y Logística. A mediados de 2016 suma el área comercial de DIRECTV Argentina. Al año siguiente, los equipos de Operaciones de Chile, Perú y Uruguay como VP de Operaciones LatAm-Región Sur.
Background: Previo a su ingreso en DIRECTV, desarrolló su carrera en Argentina en Walmart y en Moët Hennessy & Chandon. Luego se trasladó a Estados Unidos y trabajó en compañías como Alphagraphics y Danone, donde estuvo más de siete años y su última posición fue la de director de Ventas de la División Sur de los Estados Unidos y Caribe-Centro América. Maximiliano es licenciado en Administración de Empresas de la Universidad Católica Argentina (UCA) y posee un MBA de la Universidad de Southern California, Marshall School of Business, USA. En 2017 además realizó el Executive Program de Singularity University de California.
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