El fútbol: la industria más próspera de Europa

  En la tercera edición del “Reporte de Campeones Europeos”, la investigación de KPMG sobre las finanzas de los clubes de fútbol que han salido campeones en las principales Ligas de Europa, en este caso en la temporada 2017/18. En el informe se comparan algunos indicadores que revelan cómo fue […]

 

En la tercera edición del “Reporte de Campeones Europeos”, la investigación de KPMG sobre las finanzas de los clubes de fútbol que han salido campeones en las principales Ligas de Europa, en este caso en la temporada 2017/18.

En el informe se comparan algunos indicadores que revelan cómo fue su performance en el negocio durante la última temporada y dan una perspectiva sobre su futuro. Este año los elegidos fueron el  FC Barcelona, FC Bayern München, FC Porto, Galatasaray, Juventus, Manchester City, Paris Saint-Germain y el PSV Eindhoven.

El fútbol sigue demostrando su crecimiento como industria. Sus ingresos operativos, solo por transferencias, se incrementaron para 6 de los 8 clubes examinados (Juventus y PSV Eindhoven fueron la excepción). En el caso particular del Galatasaray, ha mostrado la tasa de crecimiento interanual más alta: 19% (50% en la moneda local).

Barcelona, con una entrada de € 689 millones, es el club más rico en la lista de ocho, y el segundo en el mundo, sólo  detrás del Real Madrid, cuyas ganancias alcanzaron los € 743 millones en la temporada 2017/18.

Esta tendencia positiva en el negocio del fútbol en Europa se puede atribuir al alza en la cotización de todo tipo de publicidades. Este ingreso creció en los ocho equipos, con el Bayern München en primera posición en esta área, alcanzando los € 316 millones.

La parte comercial representa la de más alto impacto para los clubes campeones, con Porto y Juventus como las únicas dos excepciones. Sin embargo, es interesante que estos dos clubes sean los que mejor desempeño tienen en términos de crecimiento de ingresos comerciales anuales, con un incremento del 43% y 21%, respectivamente. El análisis realizado en este estudio, a pesar de algunas diferencias entre los distintos clubes, resalta la importancia que está ganando la expansión comercial: el ingreso en la fecha de juego, en cambio, se ve limitado por la capacidad del estadio y la difusión está limitada por acuerdos multianuales, decisiones y estrategias de gestión efectivas, respaldadas por la gerencia. El adecuado rendimiento deportivo, puede aprovechar las oportunidades comerciales anuales. Lo que se debe tener en cuenta es que a medida que aumentan los ingresos, también aumentan los costos de personal. El histórico traspaso del delantero brasileño Neymar del Barcelona al Paris Saint-Germain por € 222 millones, y el “efecto dominó” que causó cuando los “Blaugrana” adquirieron a Dembélé y Coutinho como sustitutos, fueron algunos de los principales contribuyentes a los aumentos de los costos de personal.De hecho, el FC Barcelona registró el mayor incremento interanual (+ 42%), registrando más de 500 millones de euros por primera vez en la historia del fútbol (€562 millones) mientras que el PSG alcanzó los € 332 millones (un aumento de + 20%).

El control de costos sigue siendo un tema clave para los clubes de fútbol, ​​como lo demuestra el aumento en la relación de costos de personal/ingresos operativos para todos los campeones europeos, con la única excepción del Manchester City. En este escenario, tres clubes han superado el umbral del 70%, un parámetro monitoreado por la UEFA (Barcelona 81%, Porto 80% y Galatasaray 71%). A pesar de este aumento general de costos, cinco de los ocho clubes obtuvieron un resultado positivo después de impuestos en la temporada 2017/18. Los otros tres clubes registraron pérdidas como FC Porto, Galatasaray y Juventus.

Los jugadores de fútbol representan el principal activo para los clubes de fútbol y sus transferencias se hacen con los titulares de manera continua, mientras los clubes luchan para asegurar el mejor talento disponible. En el informe de este año, proporcionamos información sobre el valor de mercado de las ocho escuadras de campeones europeos, basado en la herramienta de valoración de jugadores propiedad de KPMG, que estima el valor de mercado de los jugadores a partir del 1 de enero de 2019.

El Manchester City  posee el equipo más valioso (€ 1,182 millones), mientras que a nivel de jugadores, Neymar es el futbolista más valioso (€ 229 millones), seguido por Kylian Mbappé (€ 215 millones)

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El fútbol: la industria más próspera de Europa

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